Its dedicated focus on local search delivers insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search. Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results. Additional costs apply for white-label tools ($40/month), extra rank queries, and additional scans.
Are you wasting money in Google Ads?
I’ll cover essential SEO tools categorized by their functions, helping you become proficient in search engine optimization. Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and backlink analysis to keyword research, there’s not much that Moz cannot do.
There’s no free tier, and the price may feel high for smaller or newer stores. Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free.
- Multi-language support handles content creation across 48 languages, perfect when you’re targeting international audiences without hiring specialized writers for each market.
- This gave us valuable firsthand experience so we could see how each solution really worked across different use cases.
- I recommend you get started with the 10-day free trial, then upgrade to the Premium Plan at $69/month.
- That’s how we built the KISSmetrics marketing blog to over 700,000 visitors per month.
Schema & Structured Data
Keep track of the changes in website traffic, interesting user patterns, and progress of your combined marketing efforts. An AI-powered content optimization tool, Clearscope offers recommendations for content creation based on targeted keywords and top performing content. Many great SEO tools provide accurate information about keywords, SERP performance, and backlinking.
🔎 Key Features
This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor’s domains. Our approach targets users first because that’s SEO Anomaly what search engines reward.
These keywords can allow you to acquire conversions through online traffic, whatever your niche. You can also use their SEO management tool to track your keyword rankings, backlinks, etc. GrowthBar is one of the easiest-to-use SEO tools on the market.
Before making a decision, think about what you actually need. Founded by Rand Fishkin (the guy with the mustache from all those Whiteboard Friday videos), Moz has stuck to its educational roots. It’s the rare SEO tool that doesn’t make you feel stupid for not knowing what a canonical tag is or why your site needs one. Join +75.000 others for monthly insights on SEO and artificial intelligence. It’s straightforward—enter your URL, and it returns a complete overview of your page. If you’re new to SEO, it feels reassuring to use a platform recognized as an industry standard.