Use them strategically to enhance user experience and build trust with your audience. After they look at your URL, search engines read your site’s titles and descriptions, also known as your meta tags. The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want. They are not showing on your website itself – only on result pages.
- If you search for “strong brewed coffee”, none of the results includes the exact phrasing, yet the content satisfies the search intent.
- The specific approach will vary based on your target keywords and market, but on-page SEO is needed for any website.
- To better cater to customer needs and encourage repeat purchases, I recommend adding personalised product recommendations to your product pages.
- And you can understand which keywords are likely to yield the best results for your website.
- When naming your pages or selecting a domain name, have your audience in mind first.
Add new meta descriptions.
Because these keywords come straight from Google, you KNOW that people, some of whom might be your target audience, are searching for them. Analyze their top keywords, backlinks, and organic performance. Find out what’s working for them and use that intel to boost your own strategy.
I’ll go through each of these elements in the On Page SEO checklist below. Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting. Keep in mind that there are a lot of potential issues that can affect the bounce rate.
Adding these personalized product sections enhances your internal linking strategy, since it connects different parts of your website together. This makes it easier for Google to discover your webpages and display them in search results. By optimizing your website, you’re helping customers find your products and services.
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Because it is an integral part SEO Anomaly of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization. Search Engine Journal investigated the effect of a page’s loading time on SEO and confirmed that page speed is a ranking factor in search results.
Visual elements will help prevent your audience from immediately bouncing off your page. Visual elements are a key component to keeping leads engaged on your page. They need relief from all the information and visual elements provide that relief. You can see your options and decide which keywords will work best for your business. If you want your pages to rank in the right results, you must choose the right keywords for your campaign.
A very important next step, which is often overlooked, is establishing a value proposition for each page of your website. Each page should have a goal aside from just ranking for a particular term. The URL should be pasted into column B, the page title into column C, and the description into column E. If you’re tech-savvy, you can probably handle this on your own. If you’re unsure where to start, our Technical SEO training can help you.